09:18 – This is pretty cool. We started selling science kits in June 2010. In the first 18 days of August, we’ve sold more science kits–units and revenue–than we did in all of 2010. For that matter, to-date August sales exceed our cumulative sales for the first six months of 2011, and for the first three months of this year.
And what’s really cool is that we’re starting to see a fair number of repeat customers, people who bought a biology kit last year and ordered a chemistry kit this year, or vice versa. I think our original plan of building the business slowly and depending on word-of-mouth is working pretty well.