Week of 18 March 2002
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OLYMPUS INTRODUCES AN AFFORDABLE POCKET-SIZED 3X ZOOM DIGITAL CAMERA
World-Class Olympus Lens, Stylish Design, & 2 Megapixel CCD D-520 ZOOM Provides Effortless, High Quality Photography
Melville, NY, March 18, 2002 — Olympus America Inc. today announced the D-520 ZOOM, an easy-to-use pocket-sized zoom digital camera. Building on the success of the D-510 ZOOM, one of the best sellers in its class, the D-520 ZOOM is approximately 30% smaller with a sleek metallic silver gray body; 3x optical zoom combining with a 2.5x digital zoom for a total seamless 7.5x zoom; CCD resolution of 2 Megapixels; QuickTime™ Movie Mode; and USB Auto-Connect for easy connectivity to most USB equipped computers.
The D-520 ZOOM delivers vibrant high quality images through the Olympus all-glass f2.8 – f4.9 3X Optical Zoom Lens. Extremely versatile and easy to use, the D-520 ZOOM not only offers a choice of four image resolution levels, an assortment of cool image edit effect modes, such as black & white, sepia and file resize; but also includes the ability to record full motion video and view images and movies on a TV. The D-520 ZOOM’s movie mode records up to 60 seconds of full motion video at 15 frames per second on the included 16MB SmartMedia card.
The D-520 ZOOM captures images with enough resolution to create photo-quality prints up to 8” x 10”. It also offers settings for different image qualities and file sizes for everything from printing, emailing or posting images on the web.
For fast and simple computer connectivity, the D-520 ZOOM features USB Auto-Connect technology. The Olympus USB Auto-Connect feature allows users to plug the camera directly into most USB-configured computer. No hardware drivers or additional software are required to fully support connectivity with PCs running the latest operating systems including Windows® XP, 2000, Me and 98 and Mac OS™ 8.6 – 9.2x and Mac OS™X (10.0.1). These computers will mount and recognize the D-520 ZOOM automatically. The camera will appear as a removable drive in the “My Computer” window on a Windows PC, and as a “Untitled” disk drive on the desktop of Macintosh systems. This eliminates the need to search for software or restart the system, so image viewing, downloading and printing can be performed immediately upon connection (card readers are also available for non-USB equipped PCs).
Printing the images from the D-520 ZOOM is so easy. Simply insert the removable SmartMedia card directly into one of Olympus’ “P” Series dye sublimation printers for high quality prints up to 8” x 10”. The D-520 Zoom supports the Digital Print Order Format (DPOF) standard for tagging specific photographs for printing with DPOF- compatible printers.
The large 1.5” LCD display allows for enhanced playback and viewing options, including 4-, 9- or 16-frame Index Display Mode, Single Frame Display with 1.5X, 2.0X, 2.5X and 3.0X Zoom Inspection, plus sequential image scrolling. The LCD monitor also serves as the camera’s control panel, with an easy to use menu layout and arrow keypad to select various modes and settings.
The D-520 will be available April 2002. It comes with a 16MB SmartMedia card, USB cable, strap, 2 AA Alkaline batteries, Camedia Master 4.0 software for photo editing, correction and management, user manual and warranty card.
D-520 Zoom Street Price: $299
D-520 Zoom SRP: $349
For more information, contact Olympus America Inc, Consumer Products Group, Two Corporate Center Dr., Melville, NY 11747-3157, ph: (631) 844-5000 (800) 622-6372, Fax: (631) 844-5262 or the Olympus Web Site: http://www.olympusamerica.com.